A Political Marketing Expert, Professor Kobby Mensah at the University of Ghana (UG) says the National Democratic Congress’ (NDC), James Gyakye Quayson compared to the candidate of the New Patriotic Party (NPP) stands a higher chance of winning the Assin North Constituency by-election.
Prof. Kobby Mensah says although his position is not informed by any current poll, previous consistent polls indicate that the NDC’s Gyakye Quayson could win the election.
Prof. Kobby Mensah
“I haven’t actually done a poll to really glean from the ground who is likely to come on top but I could actually say from the national sentiment on the polls that we’ve been collecting, generally. I mean, currently we’re collecting a post and there’s a high fence towards the NDC as opposed to NPP but that’s not a reflection of us.
“So I have to be clear, but then I can actually use some kind of signals to judge. And these are my three signal points. I mean, you’re looking at the belief in a winning between NPP and NDC and I think the belief is on the side of the NDC judging how intense they have been in that community.
“And secondly, this is an incumbent, I mean, and is not one of the sloppy incumbents that you would think that people would people are already angry with, I mean, you don’t see community being angry with the current even even if you have to stretch it.
“It looks like there’s a lot of empathy on his side, based on what he’s done in the community and based on the fact that he’s in court. So you find that the tapes and the footage that is actually coming from the community. Of course, I could be wrong but it looks like there is not that kind of anger against him. And that actually puts him in a good position, he said on JoyFm’s Super Morning Show on Monday.
Additionally, Prof. Kobby Mensah said that what could also make it difficult for the NPP is the fact that there is a general discontent against the government itself. According to him, government is not in the good books of many people. This, he said in addition to the previous factors put the NDC ahead of the NPP as they approach the by-election.
“Sadly, there is a general discontent against the government itself. And that is not any secret,” he added.
Meanwhile, the election is just a day away and several stalwarts of boh parties have stormed the constituency to garner support for their respective candidates.
NDC’s James Gyakye Quayson will be up against the NPP’s Charles Opoku.
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